I firmly belive that when you create the next great application in your organization, you do yourself a major injustice by sending it out with a crap name like “The Data Inputer” or “Turd Churner 6000″.
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It’s important to brand the application you’ve worked so hard to develop. In all likelihood, you’ll want your application to become an ongoing fixture in the organizatoin. Given that, it needs an identity that accurately places focus on its purpose and place in the daily operations of your company.
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Here are a couple of rules I use when naming a new utility, application, or dashboard.
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1. Stay away from lazy alphabetisms. “The CPT Tool” may be easy to say, but that name just relegates your work to the pool of countless other utilities in the the alphabet soup of tools the company has.
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2. Stay away from nonsensical acronyms. Sure, it’s cute to force your newly created inventory reporting application into a name like “F.I.S.T. (Field Inventory Srategy Tool)”. But it sounds like the evil spy network in a Marvel comic book. Acronyms in general are not bad when they’re done right. The acronym should end up capturing the spirit of your tool. Something like “EPiCenter (Enterprise Productivity Information Center)” sounds like what it is – the central focal point for an organization.
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3. Don’t give your application a corny name like “CASPER” , “OSCAR” or “JOHNSON”. As much as it makes sense to you, other people won’t get the inside joke. It just sounds goofy. Besides, do you really want users calling to tell you that your JOHNSON has bugs?
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4. Use words or terms that have some relevence to the tool you’re creating. Some of the names I’ve used in the past are: PlanningExpress, PricePoint, ResourceIQ, BudgetExpress, ProfitCenter. I bet you could look at any one of these names and get a pretty good idea what the associated application does.
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5. Don’t be afraid to come up with a completely unique name. Most software applications have catchy and unique names that are fairly easy to remember. For example: Xcelsius, Zilliant, Antivia, GMaps. Nothing says you can’t give your application a Web 2.0 kind of name – something like Centizio!
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So what are some of the names you’ve come up for your applications?
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Oh… and if you’re struggling to find a catchy name, check out this nifty name generator.